Augmented Reality (AR) is a technology that combines digital and physical worlds but raises privacy concerns due to its extensive data collection. To protect privacy, Privacy-by-Design principles should be embedded into development, granular user controls should be offered, and transparent data collection disclosures ensured. Regulatory frameworks specific to AR are necessary, along with user education, tools, and advocacy for user-friendly privacy controls. Balancing technological innovation and privacy preservation in AR is crucial for safeguarding individual autonomy and data privacy.
Augmented Reality (AR): Transforming Business
Augmented reality (AR) is a technology that overlays digital images onto the real world, providing interactive and immersive experiences. Businesses are using AR to improve customer experiences, boost sales, and increase brand awareness.