Augmented Reality’s Privacy Paradox: Safeguarding User Data in an Evolving Digital Landscape

Augmented Reality (AR) is a technology that combines digital and physical worlds but raises privacy concerns due to its extensive data collection. To protect privacy, Privacy-by-Design principles should be embedded into development, granular user controls should be offered, and transparent data collection disclosures ensured. Regulatory frameworks specific to AR are necessary, along with user education, tools, and advocacy for user-friendly privacy controls. Balancing technological innovation and privacy preservation in AR is crucial for safeguarding individual autonomy and data privacy.