Social Media Marketing on the rise: Is it the future?

Social Media Marketing, or SMM, is a widely discussed phenomenon in current times. It is a form of internet marketing that utilizes social media platforms to promote products or services. Social media platforms have become a hub for people to connect and interact with each other, and this is where brands and marketers have found an opportunity to engage with their target audience. The power of social media marketing lies in its ability to connect with customers, engage with them in meaningful interactions and collect valuable customer data. As a result, it has become one of the most cost-effective ways to promote products or services.

Social Media Marketing: The Beginning

Social media marketing originated from popular social media platforms like Facebook and Twitter. Initially, brands would use these platforms to share content and engage with customers. As social media gained popularity, brands began promoting their products on these platforms and conducting contests and giveaways. By the end of the 2000s, social media marketing had become an essential tool for brands. Today, social media marketing has become even more advanced as brands collect customer data, measure the outcomes of their campaigns and target their marketing messages more effectively through social media. Despite constantly evolving, social media marketing will continue to be a crucial tool for brands worldwide, helping them build meaningful relationships with their customers, create brand awareness, and drive sales.

Why Social Media Marketing? 

Brands choose social media marketing for several reasons, and they are justified in doing so. One of the primary advantages is that it allows brands to reach a wide range of audiences. For example, a brand based in Bangladesh may not be able to acquire customers from abroad. Yet, with social media marketing, the brand can reach customers living in even the world’s most remote corners. Additionally, social media marketing enables businesses to engage with their consumers on a personal level, fostering more meaningful relationships. By responding to their queries or criticisms, brands can demonstrate that they care about their customers, helping to build trust between them. Furthermore, SMM has proven to be a cost-effective way to reach a large audience. Launching a campaign can be a laborious process, but when it is launched on social media, it has the potential to save a lot of money while reaching even more people.

Challenges of Social Media Marketing

Social media marketing has become increasingly popular. However, it has its challenges. Despite these challenges, social media marketing can effectively reach target audiences, build brand awareness, and generate leads and sales. Businesses that invest time and resources into social media marketing can gain a competitive advantage. 

Some of the challenges faced by businesses include

  • An ever-changing landscape: The social media landscape constantly evolves, with new platforms and features emerging regularly. For businesses, it can take time to keep up with these changes. 
  • The need for constant engagement: To maintain the interest of their customers, businesses must keep a consistent level of engagement on social media platforms. 
  • Risk of negative feedback: There is always a risk of negative feedback on social media, ranging from random trolls or memes to customer complaints. Those responsible for managing a brand’s social media accounts must handle negative feedback professionally. 
  • Cost of social media advertising: Social media platforms require revenue to sustain their operations. As a result, some social media platforms may require businesses to pay a fee before promoting their products on the platform. This can be challenging for brands with limited financial resources. 
  • Need for specialized skills: Social media marketing requires specialized skills such as content creation, copywriting, and analytics. Businesses may need to provide training to their employees or hire social media marketing specialists.

The future of social media marketing

The future of social media marketing is likely to be characterized by a few key factors, starting with the increasing importance of video content. With people spending more and more time watching stories, reels and other related things, it is very likely that this trend will continue in the near future. As such, businesses that want to reach their target audience must address this by creating engaging video content.

Furthermore, another major trend is the rise of influencer marketing. This involves collaborating with social media personalities with a large following to promote a brand or product. This is especially effective when targeting the newest consumer generation, the “Gen Z”, who are heavily influenced by social media influencers.

In addition, there is also the potential for brands to incorporate Augmented Reality (AR) and Virtual Reality (VR) into their marketing strategies. AR allows users to overlay digital content in the real world, while VR creates a fully immersive virtual world. For example, a consumer may want to see how a particular dress would look on them. Incorporating AR and VR functions can show consumers how their choices would complement them or their surroundings, encouraging them to make the purchase.

These are just a few trends that could shape the future of social media marketing. However, it is essential to note that these trends can quickly change. Hence, brands must stay up to date and adapt their strategies accordingly to remain relevant in the constantly evolving world of social media marketing.


The future of social media marketing is full of possibilities. Understanding the trends and adapting the marketing strategy can improve a brand massively. It will be fascinating to observe what the future holds. 

Leave a Reply

Your email address will not be published. Required fields are marked *